| Brand Awareness | ||
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| Client: | Manufacturer of Industrial Lighting | |
| Objective: | Develop a Brand Awareness Campaign for a new product with their distributors. | |
| Action Plan: | We built a distributor showroom kit that was a turnkey program. The distributors receive the kit with a 4' x 6' banner, floor decals, posters, demo product, free giveaway items, and a booklet filled with ideas to create the new brand awareness. | |
| Results: | New product sales exceeded their goal by 23%. Further, the items in the kit added so much to the showrooms, the distributors kept them up year round. | |
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