Direct Mail, Direct Marketing...Ideas...Extreme Ideas!

Direct Mailers

Client:	A distributor of industrial lighting products.
Objective:	The distributor wanted to introduce their end-user industrial customers to how large their savings could grow if they switched to energy savings light bulbs.
Action Plan:	We created a direct mailer with a jumbo penny magnet inside representing the growth of savings could be very substantial. The mailer gave product information and a return postcard for more information.
Results:	The distributor had an inquiry rate of 11% on the mailing and they were thrilled. The average return rate on direct mail is 3%.

Client:	the SOLUTIONS! group (that's us!)
Objective:	We wanted to have a very unique way of showing potential new customers we have Extreme Ideas! and can create the same excitement for them.
Action Plan:	We used the very common "can of worms" approach. Typically us, we used extremely cute furry stuffed worms, packed 3 in a can with a custom label, and a little folded brochure about our company.
Results:	The results were outstanding. From the first 10 mailers we had 6 new clients. From the second 10 mailers we received 4 new clients. And from the final 10 mailers we received 7 new clients.