Sales Incentives and Incentive Trips...Ideas...Extreme Ideas!

Incentive Trips


Client:	Manufacturer of Industrial Sawing Equipment
Objective:	Increase sales to existing customers and have a Customer Appreciation Trip
Action Plan:	At the beginning of the year, customers were given a brochure showing a White Water Rafting Trip if the customers purchase grew 10% over the previous year. Because the manufacturer had a very long relationship with his customers they were able to add some "fun and excitement" by naming the trip "Paddle or Die!" Teasers and reminders were sent throughout the year reminding everyone of the trip.
Results:	Of the clients 20 largest customers, 16 made the trip the first year. Over the past 5 years 80% of the clients go with an average purchase increase of over 15% yearly.

Client:	Distributor of Electrical Equipment.
Objective:	The distributor wanted their outside sales force to increase the amount of contacts and introduce their new products to their national accounts.
Action Plan:	Because our client wanted a short promotion the sales reps were going to really have to move in high gear to win the prize trip. For that reason we themed the promotion with NASCAR and Richard Petty Driving. We developed a four month promotion assigning point values to activities the sales reps could do -- product introductions, product seminars, purchase evaluations, joint sales calls -- to earn points towards the Las Vegas -- Richard Petty Driving trip.
Results:	The client indicated the results were "fantastic" and 38 out of the 51 sales people made the trip.