Sales Promotions

Client: Manufacturer of Light Bulbs
Objective:

Increase sales of the environmentally friendly light bulbs with one of their largest distributors.

Action Plan:

We developed a six month promotion rewarding the sales people for increased sales of these light bulbs over the same period during the prior year.

The theme of the promotion was The Great Outdoors focusing on the positive environmental properties of the light bulbs. The graphics and prizes for the promotion were created for fun and motivation.

Results: An overall increase in sales of 17% over the previous year!

 

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